I adore this branding work by Bless for the Cool Chile Co. who are suppliers of Mexican dried chillies and corn products to the UK market. After using a clip art snake graphic  (gah!!) for over a decade, they, quite rightly, craved a unique brand they could call their own.




Bless took inspiration from Aztec shapes and colours synonymous with Mexico to create a brand identity. And along with the website, I think this is really gorgeous packaging and something I would want in my kitchen.

A perfect example of elevating a good food product higher with thoughtful, beautiful design. Swoon.

www.coolchile.co.uk

Old packaging:























Images via Bless Design apart from old packaging from Borough Market site)